Finalists 2021


Best Independent Greeting Card Retailer – London
Card Bureau, Holland Park 
The Card Collection, East Molesey 
Earlybird, Stoke Newington
Gift, Crouch End 
The Indigo Tree, Streatham and Crystal Palace 
The Present, Barnet 
 
Best Independent Greeting Card Retailer – Home Counties and South East
Calladoodles, Carshalton 
Cardies, Stevenage 
Dee's Cards Hallmark, Leighton Buzzard 
Objectables, Folkestone 
Red Card, Petworth 
Threads of Harpenden 
 
Best Independent Greeting Card Retailer – East Anglia 
Celebrations Hallmark, Aylsham  
Creativity, Sheringham
Elm, Norwich 
Podarok, Cambridge 
Quest, Bury St Edmunds and Holt
Sincerely Yours, Shenfield and Hornchurch
 
Best Independent Greeting Card Retailer – South West
Card Collection, Bath and Salisbury 
Cilla & Camilla, Beaminster and Bridport 
Expressions, Cats Whiskers and Polkadot, Swindon, Bishops Cleeve and Keynsham
Frame of Mind, Illminster and Wellington 
Just Cards, Honiton 
Southbourne Cards, Southbourne 
 
Best Independent Greeting Card Retailer – Wales and the Midlands
Austin & Co, Malvern 
Beau Regards and Willowsbrook, Wombourne and Stone 
The Celtic Company, Welshpool 
Hugs and Kisses, Tettenhall 
Mooch Gifts & Home, Bewdley and Stourport-on-Severn 
Nest, Stonehaven, Thurlaston and Broughton Astley  
Something Special, Kingswinford
 
Best Independent Greeting Card Retailer – North and Northern Ireland
Bailey’s - Ainsdale, Crosby and Maghull 
Best Wishes, Garstang
Cards & Gifts, Sheffield and Dronfield 
Love & Best Wishes, Sheffield
Reflections, Rugeley and Nantwich 
Serendipity, Newcastle   
 
Best Independent Greeting Card Retailer – Scotland
Bearing Gifts, Troon 
Bijou and JP Pozzi, Elgin and Buckie 
The Gift Boutique Hallmark, Fraserburgh 
Paper Tiger, two stores in Edinburgh
Papyrus, Glasgow 
Penny Black, two stores in Glasgow 
 
Best Greeting Card Retailer Newcomer or New Branch – South
The Bean Hive, Falmouth and Kettering 
Cranbornes of Shaftesbury 
DickieBird Homestore, Battle 
I Only Popped In For A Card, Clerkenwell, London 
Kingfisher Cards, Sidmouth 
Wishlist, Raynes Park
 
Best Greeting Card Retailer Newcomer or New Branch – North
Coorie Doon, Campbeltown
HBB Cards, Newport Pagnell 
Henry & Co, Bridgnorth, Nottingham and Ormskirk 
Jessica Hogarth Shop, Robin Hood’s Bay
Papersmile, Normanton 
Paper Wishes, Prestatyn 
 
Best Independent Bookstore Retailer of Greeting Cards
Bookends, Christchurch
The Bookshop, East Grinstead 
Guisborough Bookshop, Guisborough 
House of Books, Crouch End
Spencer Thorn, Bude 
Winstone Books, Frome, Sherborne and Sidmouth
 
Best Non-Specialist Independent Retailer of Greeting Cards – North
The Hollies Farm Shop, Little Budworth and Lower Stretton 
QLM Cards & Gifts Hallmark Leeds Stationery Supplies, Marple and Wilmslow 
Tutbury Present Company, Tutbury 
Newark Post Office, Newark 
Utility, three stores in Liverpool and Manchester
 
Best Non-Specialist Independent Retailer of Greeting Cards – South
Anne Toms’ Yarmouth Gallery
Emporium, Leckhampton
Highworth Emporium, Highworth
No. 14, Ampthill 
Papilio at Heritage, Thornbury 
Paprika, Bath and Chippenham 
 
Best Greeting Card Small Multiple (4+ stores)
3 Wishes - Broadstone, Ferndown, Lymington, Ringwood, Verwood
House of Cards - Caversham, Chalfont St Peter, Kidlington, Thatcham, Tring and Wallingford
Mooch - Olney, Northampton (x2), Rushden Lakes and Towcester, 
Postmark - Balham, Blackheath, Chiswick, East Dulwich and Greenwich 
Zo & Co – Cheadle, Didsbury, Knutsford and Marple 
 
Best Department Store Retailer of Greeting Cards
Atkinsons, Sheffield 
Austins, Newton Abbot 
Morley Group 
Fenwick Group
Goulds, Dorchester 
John Lewis & Partners
 
Best Supermarket Retailer of Greeting Cards
Asda
Booths
Morrisons 
Sainsbury’s 
Tesco
Waitrose & Partners 
  
Best Non-Specialist Multiple Retailer of Greeting Cards (4+ stores)
Between the Lines – 15 stores in the South 
Gee Tees - five stores in the North
Oliver Bonas, 75+ stores in the UK
Lark - six stores in London
Waterstones – 280+ stores in the UK
WHSmith - 1,100+ stores in the UK
 
Best Specialist Multiple Retailer of Greeting Cards (20+ branches)
Card Factory – 1,000+ stores in the UK
Cards Direct – 37 stores in the UK
Cardzone – 160+ stores in the UK
Clintons – 240+ stores in the UK
Paperchase – 125+ stores in the UK
Scribbler – 35 stores in the UK
 
Best Garden Centre Retailer of Greeting Cards – independent (1-4 centres)
Bernaville Nurseries, Cowley, Exeter 
Fron Goch, Caernarfon
Frosts, Woburn Sands, Willington, Brampton, Millets Farm 
Monkton Elm Garden Centre, Taunton 
Plants Plus Garden Centre, Newcastle-Upon-Tyne
RHS Garden Centres, Harlow Carr, Hyde Hall, Rosemoor, Wisley 
 
Best Garden Centre Retailer of Greeting Cards – Multiple or group (5+ centres)
Blue Diamond Group - 37 centres in the UK
Dobbies – 70+ centres in the UK
Haskins - five centres in the South 
Klondyke & Strikes - 22 centres in the UK
Longacres - five centres in the South
Otter Nurseries - seven centres in the South West
Squires – 16 centres in the south
  
Best Greeting Card Retailer Initiative
Calladoodles, Carshalton - for its 10th Anniversary programme
Earlybird, Stoke Newington - for its Hope Programme
Little Boat Gifts, Brightlingsea - for The Brightlingsea Badge Challenge 
My Beautiful Caravan, Stoneygate - for its Pay It Forward activity
Red Card, Petworth - for its Pants charity initiative 
Swagger, Chipping Sodbury - for its Valentine’s Windows of Caring
  
Best Greeting Card Wholesaler
Archway Cards, Norwich
BGC Wholesale, nine branches 
Card & Party World, Cardiff
Crosswear Trading, Enfield
Greetings House, Walsall
Jackson’s, Sheffield
  
Greeting Card Retailer of the Year
All winners of the other categories are contenders for this award.